Our take on the market
Decoding the French and EU beauty market as it moves.
Numbers, trends, and influence strategy.
Market & Numbers
Getting Listed Is Not the Same as Getting Sold
76%of new product launches fail within their first year
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Market & Numbers
The French Cosmetics Market Has Four Entry Doors. They Don't Open the Same Way.
4distribution channels, only one is accelerating
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Trends & Innovation
The Menopause Skincare Gap French Brands Haven't Closed Yet
51average age of menopause onset in France
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Trends & Innovation
Why Pharmacies Are Becoming France's Growth Channel for Skincare
50%+of France's cosmetics market value runs through pharmacy
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Influence & Strategy
What Actually Builds Trust With Your Audience
23%of French consumers cite transparency as the top trust factor
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Influence & Strategy
Why Brands Rehire Some Creators, and Not Others
3.35xlong-term ROI multiplier of influencer marketing
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