Content
A set of influencer-generated content produced across France and the EU.
For international cosmetics brands
Validate the French and EU market before you commit further.
The Cosmetics Competition puts your products in the hands of 100 selected influencers across France and the EU, and turns their response into content, feedback, and a foothold for distribution.
Why visibility comes first
French cosmetics distribution is concentrated among a handful of major groups, and shelf space is limited. Getting your brand listed is already the hard part.
Yet clearing that bar only opens the door. Getting listed is not the same as getting sold. A distributor opening its catalog to your brand is only step one. Every point of sale still decides on its own whether to order, restock, and keep you on the shelf. Without visible demand behind it, a product gets ordered once, then quietly disappears.
Momentum has to exist before shelf space can last. That's what the Cosmetics Competition builds first.
What brands get
Market signal
Consumer feedback gathered through structured product testing.
Distribution pathways
Introductions to distributors backed by demonstrated demand.
Frequently asked questions
How are Trendsters selected, and how is their performance measured?
Trendsters are micro-influencers selected for how well they fit the brand's world and for the quality of their engagement. Their performance is tracked throughout the cycle against criteria of consistency, content quality, and impact on their community.
How long does a Cosmetics Competition cycle last, and what deliverables come out of it?
A Cosmetics Competition cycle runs over several weeks. It produces a series of contents created by the Trendsters testing the products, along with a performance report handed to the partner brand at the end of the program.
How is the data collected during the program shared back with the brand?
The brand receives a report at the end of the program, with actionable data to decide on the next steps of its investment in the French market.