Where Trends are set by you

Be Trendsters is the first beauty community shaping what comes next

Brands

Join the launchpad. Connect with the voices shaping what's next. Generate traction, insights, access to distribution and validate your product before committing to the market.

Trendsters

Step into the BT jury. Join a community of Trendsters shaping the future of beauty. Test product before launches, share feedback, and influence what reaches the market.

BT connects innovative cosmetic brands to a carefully selected community of micro‑influencers and the right distributors in France and Europe, creating content, generating data and validating their potential before going to market.

Our process

Working process

01

Initial contact and scoping
You present your brand and ambitions. Together, we refine the test strategy.

02

Profile selection
We assemble your cohort of Trendsters.

03

Onboarding session
We brief the creators and align expectations (content, key messages, dates).

04

Activation of the test phase
Your products live in the hands of Trendsters; content, feedback and data are collected in real time.

05

Report and next steps
We analyze the results and support you in decision‑making—iteration, official launch or connection to a distribution network