Be Trendsters is a community-led space where micro-influencers shape beauty trends by testing, reviewing, and spotlighting emerging brands and movements, rooted in real experiences and personal expression.
Each season, we select 100 Be Trendsters jury members from among the most active micro-influencers of our community, whose profiles align with the brand’s universe. Selection is based on their profile, interests, and authentic engagement with their community. Anyone can apply online.
Brands receive honest feedback, organic visibility on social media, access to an engaged community, and a boost in credibility. Products are tested in real-life conditions by people with a genuine interest.
No, this is not a traditional sponsored collaboration. Influencers receive the products for free and earn Beauty Trendsters Points (BTP) based on the quality and impact of their content. These points unlock exclusive perks, VIP events, and future collaboration opportunities.
Absolutely. Interested brands can reach out via our dedicated page to submit their application. We’re looking for innovative products that match our community’s expectations and have the potential to become true favorites among testers.
No. Be Trendsters is not an agency; you don’t represent a brand, you take part in a collective experience. Being part of the jury means helping shape trends by and for the community. It’s also a chance to connect with other enthusiasts, receive valuable insights, and access unique opportunities in the beauty world.
Yes. All selected products have been tested and approved in laboratories. These are not prototypes, but market-ready or already launched items that are still under the radar. Our mission is to spotlight promising, innovative brands that deserve wider recognition.
Unlike traditional PR sampling or paid influencer campaigns, we create authentic momentum through curated peer-to-peer testing. The result: qualified visibility, credible feedback, and measurable engagement
Be Trendsters is a decentralized model where micro-influencers act as early adopters, co-creators, and amplifiers. No scripts. No generic briefs. Just a structured ecosystem where authentic content and product reviews emerge organically; boosting trust, accelerating word-of-mouth, and reducing your time-to-market validation loop.
However, should your product be voted as a seasonal favorite, your brand must be ready to meet potential demand, including the ability to export a sufficient quantity of products to support visibility and conversion opportunities across our network.