Brands
Launching a beauty brand in France or Europe is both costly and risky. Many companies still rely on mass advertising and generic e-commerce, even though the reality is quite different. The statistics speak for themselves:
70–85% of beauty product launches fail to meet their targets, and only 15% remain viable after two years.
The main causes of failure are lack of market research (35%), poor product–market fit (30%) and weak differentiation.
The French cosmetics market is worth USD 8.47 billion in 2024 and is projected to reach USD 12.16 billion by 2030, with more than 1,917 cosmetics SMEs.
In such a crowded landscape, new entrants must demonstrate traction to convince distributors.
If you launch products without validating the local market or building tangible evidence of traction, you are essentially flying blind. BT provides an alternative: a market laboratory and a springboard to the right distributors in France and Europe.
What we do for you
Tailored Community. We activate a community of micro‑influencers whose profiles and audiences mirror your target. Their authenticity and engagement bolster your credibility.
Structured Test Phase. For several weeks, Trendsters receive, use and evaluate your products. They create photos, videos and stories, answer questionnaires and share their feedback.
You get:
- Ready‑to‑use UGC (images, videos, testimonials) for your channels and campaigns.
- Engagement data: view rates, likes, shares, comments.
- Consumer insights: verbatims, expectations, suggestions, perception analysis.
- Purchase intent score and potential ambassador profiles.
Strategic Report. We synthesise the results into a clear, actionable report. We evaluate your product/market fit, identify areas for improvement and propose a launch plan.
Access to Distribution Partners. Through our network, we introduce you to the distribution players best suited to your brand. Connection is key: we make the introductions; you decide.