BT is a platform designed to help quality beauty brands grow visibility, gather expert feedback, and create meaningful relationships with beauty consumers; all through a curated collective of micro-influencers and qualified testers. Each season, 100 Beauty Experts receive, test and review selected products. At the end of each campaign, the top 2 or 3 brands are chosen for deeper collaboration and exposure across our community.
To ensure the integrity of our ecosystem, every brand must apply before being featured.
We review applications based on product quality, values, and alignment with our community.
What we look for:
– Skincare, makeup, or wellness products with a clear value proposition
– Transparent ingredient lists and safe formulations
– Brands open to influencer feedback and visibility
If your brand is selected, you must be ready to supply:
– 105 full-size products for sampling by the BT community
– Additional inventory if your product wins in its category (you’ll be highlighted on our platform and across our creators’ content)
– Shipping capability within Europe (or the defined market)
You must be able to prepare and shipwithin the timeline we provide.
Each accepted brand must provide:
– A detailed product sheet (benefits, usage, ingredients, INCI if relevant)
– High-resolution brand visuals (logo, product packshots, lifestyle images)
– A clear brand story or positioning statement
– A copy of relevant certifications (optional but recommended: cruelty-free, organic, dermatologically tested, etc.)
Once your products are received, our creators will:
– Test and evaluate the product
– Share authentic content (videos, reviews, tutorials)
– Submit feedback that may be included in our brand reports
You’ll receive performance insights, creator content, and access to results once the campaign cycle closes.
110 full-size products
For distribution to testers
Product & brand sheet
For accurate communication
Shipping capability
Must be able to deliver in France
Visual assets
For posts, email & social use
Theme relevance
Must fit seasonal focus
Capabilities to sustain the demand
Must be able to restock in case of win
